Tuesday, April 03, 2007

Two Doritos enter, one leaves

Doritos is running a new promotion where they created two new flavors, and the public will choose which flavor is better. The flavors in question are Smokin' Cheddar BBQ and Wild White Nacho. Because I'm a sucker for new products, not to mention objective taste comparisons, I decided to give them a try. My personal preference is for Smokin' Cheddar BBQ - the overpowering flavor in it is the smoky barbecue, but there are hints of cheddar lurking in the background, and the barbecue has a sweet hit to it that makes it more palatable than if it were just very smoky (along the lines of a lot of mesquite-flavored products, say). The Wild White Nacho, while absolutely fine, is more undistinguished - in a way it's just very similar to an ur-Dorito, tasting like Nacho Cheesier but not quite as flavorful (even though I think white cheddar cheese tends to taste pretty much exactly the same as orange cheddar cheese, chip manufacturers always seem to make white cheddar into a wimpier version of the same flavor, Smartfood being the possible exception to this).

The most amusing part of the whole affair, however, is the animation on the Doritos homepage - if you make your way to the "Fight for the Flavor" arena in Doritosville there, you can see a rather hilarious animation of animated bags of chips doing pre-fight exercises. Wild White Nacho is jumping rope while Smokin' Cheddar BBQ does sit-ups; this cracks me up. You can also go to a site where you use bags of chips to compete in ultimate fighting contests against other players, but that part just makes me sad.

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